Cindy Moon-Mogush

Chief Marketing Officer
Aurora Health Care

With more than 20 years of leadership experience in the
marketing and communications fields, Ms. Moon-Mogush has
served as a senior executive responsible for marketing, public
relations, digital and online communications for large companies
in the financial services and health care industries.

She has been with Aurora for five years and currently leads all
brand, marketing, eBusiness, public relations and social media
communication programs for Aurora Health Care. In her role
she also oversees all aspects of internal communications for an
employee base of 30,000+.

Over the past five years she has focused on building a strong
brand and digital presence for Aurora, resulting in a nationally recognized digital and
social media program, boasting the third-largest Twitter following in the health care field,
and a robust Facebook and YouTube presence. The internal communications team has
won numerous awards for corporate communications excellence, including national
recognition for the Access Aurora video news magazine and the launch of Nick Turkal’s
CEO blog.

Prior to joining Aurora Health Care, Ms. Moon-Mogush held the position of Senior Vice
President and Chief Marketing Officer for Associated Banc-Corp, Wisconsin’s largest
banking organization. During her 11 years at Associated Bank she led a team of 50
marketers responsible for marketing financial services throughout a three-state region
and leading all brand, advertising, product development, e-commerce, sports affiliations,
investor relations and public relations activities. Prior to Associated she held senior
marketing positions at National City (now PNC Financial), First of America Financial
Services and the Ramada Corporation.

Ms. Moon-Mogush holds a master’s degree in organizational communication from
Central Michigan University, where she also received a Bachelor of Science degree in
communications and journalism.